By Lori Cosmetics

For this project, By Lori was developed from initial concept into a market-ready cosmetics brand through complete end-to-end management of the brand and product journey. The engagement brought together positioning, product development, pricing, visual direction, production, and launch planning to translate the original idea into a distinctive brand with a clear market proposition and cohesive customer experience.

Project Deliverables

• Brand Strategy and Market Positioning

• Integrated Marketing Strategy Development

• Pricing Strategy and Commercial Planning

• Brand Identity and Product Design Direction

• Product Development and Manufacturing Oversight

• Inventory Planning and Production Management

• Market Entry and Go-to-Market Strategy

• Launch Campaign Planning and Management

• Video Content and Production Direction

• Product Packaging and Presentation Development

• Target Audience and Competitive Market Analysis

• End-to-End Project Management and Execution